Indigenous society and immigrants : tourism and retailing in Lijiang, China, a World Heritage city.

This paper examines the present state of commercial use of historical buildings, details of business categories, and descriptions of items on sale in the shops in the old town of Lijiang, China in order to investigate the problems of cultural-tourism development centered on World Heritage sites. In recent years, the usage of historical buildings built by the Naxis, the indigenous ethnic group of Lijiang, has drastically changed. At present, over 60% of shops are tourist-oriented souvenir shops and restaurants. Furthermore, over 50% of the shopkeepers are temporary residents, with a large majority renting rooms from indigenous owners. These findings suggest that the location of the minority's residence and its culture are rapidly changing as tourism develops. They also imply that a re-evaluation of policy is essential for the development of sustainable tourism

Anime Pilgrimage and Local Tourism Promotion : An Experience of Washimiya Town, the Sacred Place for Anime "Lucky Star" Fans

This paper examines how the town of Washimiya has become a mecca for anime lovers ever since fans from all around the country rushed to visit after it was used as a setting for the TV animation series Lucky Star. As a result, the town has successfully hosted two anime-related events for these fans. As a result, it was found that the local Commerce and Industry Association played a central role in each process. It was also discovered that, with the town's Commerce and Industry Association at the core, a local shrine, local shops, fans and corporations from outside the region (copyright owners and a tourist agency) were able to build mutually beneficial relationships as a backdrop to the current success

The Creation, Consumption, and Reconstruction of a Narrative World and Tourism : Seen from the Boundary-Crossing Consumption of the Heidi Narrative through Contents Tourism

International Symposium: Heidi from Japan: Anime, Narratives, and Swiss Receptions. 29-31 August 2019. University of Zurich and Landesmuseum Zurich, Zurich

Experience-based consumption in a dramatised space : the history of the Toyako Manga Anime Festa

This paper uses the Toyako Manga Anime Festa (TMAF)—held at the onsen (hot spring) resort of Toyako in Hokkaido since 2010—as a case study and presents its start-up strategy and development rocess. By focusing on the TMAF cosplay event, for which the entire town is transformed into a 'venue of cosplay', the paper reveals the key element behind the event's success: the town's opening of its public space to tourists as a cosplay stage where they become primary characters in a journey and can interact and communicate with other participating characters. Finally, the paper shows that TMAF points to a new direction in'experience-based consumption'.本稿では、2010 年から北海道洞爺湖町洞爺湖温泉で開催されているTOYAKO マンガ・アニメフェスタを事例として、その立ち上げから発展プロセスを整理する。そのうえで特に、「温泉街まるまるコスプレ会場」というプログラムに注目し、このプログラムが多くの参加者に支持された背景として、参加者個々が主役を演じることができ、さらに他の登場人物とのコミュニケーションを通して感動的に物語を展開できる舞台として温泉街が機能したことを示す。そして、同フェスタが、「体験型消費」の新たな方向性を示していることを指摘する

Contents for tourism promotion and prefectural government policy : the case of Saitama prefecture

This paper describes the approach that the Saitama prefectural government adopted when launching a project to 'make the prefecture a sacred place for anime fans' as one of five leading projects. With a focus on the prefectural government's tourism policy, the paper presents two specific examples—the establishment of the 'Super Deep Tourist Association' (2008) and the 'Saitama "Super" Tourism Prefecture Declaration' (2010)—and studies the characteristics and originality of the Saitama prefectural tourism policy.本稿では、埼玉県の観光政策に着目し、どのような経緯で、現在のようにアニメの聖地化推進をリーディングプロジェクトのひとつに掲げる政策をとるようになったのか、その背景を整理する。中でも、現在のこうした政策の考え方の基礎を形作った、「埼玉ちょ～でぃーぷな観光協会」の開設（2008）、「埼玉『超』観光立県宣言」（2010）の二点に注目することで、埼玉県の観光政策の特徴と独自性について考察を行う

A fictitious festival as a traditional event : the Bonbori Festival at Yuwaku Onsen, Kanazawa city

金沢市湯涌温泉では、アニメ作品『花咲くいろは』の劇中で描かれた架空の祭りを基に創られた「湯涌ぼんぼり祭り」が2011 年から始まった。本稿では、この祭りが実現に至ったプロセスを整理することで、地元の観光協会とアニメ製作委員会がどのような協力関係を構築したのか考察する。そして、地域側も製作側も本業が何であるかを認識し、協力関係を構築していた点が、祭りを実現・継続していくうえで、重要な要件であった点を示す。This article discusses the Bonbori Festival, which is a fictitious festival originally depicted in the anime Hanasaku Iroha, in Yuwaku Onsen, Kanazawa city, Japan. It describes how the local tourist association and the anime production committee cooperated with each other to create a new festival. It was found that both the region and production company clearly recognised what the event itself was, and constructed a cooperative relationship to enable it to be successfully held as a genuine festival

Cooperation Between Anime Producers and the Japan Self-Defense Force : Creating Fantasy and/or Propaganda?

This paper presents examples of collaboration between anime producers and the Japan Self-Defense Force. By situating the transitions within the context of the broader trends in collaboration between anime producers and locations (namely, the development of contents tourism), the key turning point in anime producer - JSDF collaboration is be identified and explained. Then, the reasons why in recent years JSDF has been actively collaborating with the production of pop culture contents in the realms of fantasy and fiction with an anime fanbase will be discussed. What is happening in Japan today is a fantasization (= contentsization) and consumption of the military, rather than a 'drift to the right' or resurgence of militarism. The pressures to produce military or 'moe military' anime are driven by the market rather than the military